https://www.flyingbicyclecreative.com/blog daily 0.75 2025-04-02 https://www.flyingbicyclecreative.com/blog/how-to-pick-a-brand-strategist-that-isnt-a-fluffball-and-actually-boosts-your-bottom-line monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/66f61973e172fe0e2ba9a7cd/6181d3a7-a6ef-4354-a11c-403c76abaa64/KiraStoopsCopyHairFlipDark.jpg Blog - How to pick a brand strategist who isn’t a fluffball and actually boosts your bottom line - Make it stand out If you helped companies sell for millions, land $500k grants, and double their clients in a pandemic then you’d be hair-tossy confident too. https://www.flyingbicyclecreative.com/blog/what-even-is-brand-strategy monthly 0.5 2025-01-13 https://images.squarespace-cdn.com/content/v1/66f61973e172fe0e2ba9a7cd/b2758fad-ba00-42a8-8e03-045cc306c2eb/How+A+Brand+Is+Like+Sewing.jpg Blog - What even *is* brand strategy? Is it a logo? Your “why”? A core promise? - Make it stand out Maybe you’ve never sewed without a pattern…but just imagine trying to put something together without a clear idea of where the pieces are supposed to go, fit together, or even what exact shape they should be. That’s what you’re leaving your employees to do when you ask them to piece together a brand without a brand strategy. Photo: Salvador Godoy https://images.squarespace-cdn.com/content/v1/66f61973e172fe0e2ba9a7cd/0af108b2-deda-4f33-b7a6-07d6c818a19e/alice-alinari-GZawhQe4NRE-unsplash.jpg Blog - What even *is* brand strategy? Is it a logo? Your “why”? A core promise? - Make it stand out This dress is giving escaped fairy tale princess vibes…and with that floofy skirt and corset pattern, it would in any fabric, color, or size. Within a fraction of a second, we’ve gathered a strong brand impression. (And it’s that this woman is probably great at singing on-key to forest creatures and terrible at discerning evil witches.) Photo: Alice Alinari https://www.flyingbicyclecreative.com/blog/you-pay-for-brand-strategy-whether-you-buy-it-or-not monthly 0.5 2025-01-13 https://images.squarespace-cdn.com/content/v1/66f61973e172fe0e2ba9a7cd/7887ab15-a75b-42bb-8a28-8c58b353d9b9/MSU+Biking.JPG Blog - You pay for brand strategy whether you buy it or not. - Make it stand out Before brand strategy, Backcountry Squatters ran the danger of seeming like an outdoor club for privileged college women. After brand strategy, it was established as a worthwhile non-profit that fostered connections, confidence, and leadership that advanced women in their careers faster after graduation. Photo courtesy Backcountry Squatters https://images.squarespace-cdn.com/content/v1/66f61973e172fe0e2ba9a7cd/5d236cd3-04f4-4786-9120-858d526437ff/pexels-ron-lach-10347142.jpg Blog - You pay for brand strategy whether you buy it or not. - Make it stand out A professional, management-level employee costs your organization about $70/hour. (Source: Department of Labor Statistics) Meaning that five-person, two-hour brainstorm session that could have been a four minute email just cost you $700. Have one of those a week, and in two months, you could have just bought a brand strategy that would last you five to ten years. https://images.squarespace-cdn.com/content/v1/66f61973e172fe0e2ba9a7cd/666bed84-e818-4b4e-93fd-bdd901865a56/24.10.16_KiraStoops_0022.jpg Blog - You pay for brand strategy whether you buy it or not. - Make it stand out I’ve been building non-profit and social good brand strategies that launch organizations through the stratosphere for approximately nine hundred copywriter years. https://www.flyingbicyclecreative.com/blog/why-telling-your-story-doesnt-work monthly 0.5 2025-01-13 https://images.squarespace-cdn.com/content/v1/66f61973e172fe0e2ba9a7cd/893444a7-b9e3-484d-a44b-cb171ca451c0/AlvanNeeWestPawStrategy.jpg Blog - One huge reason “telling your story” just doesn’t work. At all. (And what will!) - Make it stand out My client West Paw had an incredible entrepreneurial backstory. But real connection with the brand cemented when we cut the scrappy roots bit and focused on rejoicing in dogs—because that’s who customers cared about most. Photo: Alvan Nee https://images.squarespace-cdn.com/content/v1/66f61973e172fe0e2ba9a7cd/2c366261-e497-427b-af7d-9698e61e4861/andrew-pons-oH9AuO20kbk-unsplash.jpg Blog - One huge reason “telling your story” just doesn’t work. At all. (And what will!) - Make it stand out Sure the products are great. But customers love of dogs is greater. And there’s a way to spin that into talking up the product while talking to the customers’ greatest loves. Photo: Andrew Pons https://images.squarespace-cdn.com/content/v1/66f61973e172fe0e2ba9a7cd/ca51c896-68cd-4827-8bd0-f28b36fd5c50/AmritDasWestPawStrategyCopy2.jpg Blog - One huge reason “telling your story” just doesn’t work. At all. (And what will!) - Make it stand out Product safety came up as a huge concern with pet parents. But when I wrote West Paw’s copy, I didn’t lead with safety. Instead, I congratulated the pet parent for making such a safe choice—reinforcing their identity instead of the product’s feature. 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